More than 15 years of experience in leading innovation and Digital & Omnichannel engagement model in Life Sciences Companies to optimize HCPs /patient engagement.
Advise life sciences companies in Omnichannel strategy to build the optimal mix of communication and distribution channels, leveraging digital tactics and touchpoints in order to maximize reach, impact and key stakeholders engagement.
Provide different levels of support, depending on objectives, challenges and omnichannel maturity, from strategy to operational implementation :
Understand strategic objectives & challenges and audit if the customer engagement plan is maximized.
Provide support in digital & omnichannel strategic thinking and operational management : design tailored omnichannel plans, tactics and roadmap recommendations whatever the stage of maturity of your customer engagement model.
Support all digital channel operational implementation in collaboration with marketing/medical/regulatory teams.
Train and support change management for Sales/marketing/medical/regulatory teams (digital tools & capabilities , governance & process).
Facilitate innovation awareness and integration
Raise awareness and educate on digital innovation impact on healthcare and use cases opportunities (AI, AI Gen, DTX ...)
Source and screen innovative solutions/providers and support integration management
Creation of the Digital lead position in the French affiliate.
Design, plan and lead omnichannel strategy and tactics across all Business Units to maximize reach and impact in coordination with local Brand Leads.
Cross functional lead to define digital tactics to increase disease awareness - one of the main challenge in rare diseases.
Contribution with brand lead to the successful launch for new indications (PNH, Myasthenia Gravis) and Koselugo in NF1.
Drive change management & digital adoption : provide leadership and guidance to the marketing/ sales/regulatory teams to increase digital implementation and innovation.
Define standards, set up optimized process (consent collection, remote edetailing, digital content production...) and metrics tracking.
Support innovation by exploring, testing , and recommending new technology/suppliers. Mainly focus on Artificial Intelligence use cases in order to optimize patient screening and accelerate diagnostic and expert center referral.
Strong collaboration with International Digital & IT team from strategy to capabilities deployment.
Guide lifesciences companies in the optimal use of communication and distribution channels, leveraging digital tactics in order to maximize reach, impact and stakeholder engagement. Provide support in digital & omnichannel strategic thinking and operational management.
Overview of main missions carried out with pharma companies and Biotech in this specific Covid and Post Covid period:
Change management for field teams : Lead the commercial model evolution towards hybrid model (F2F, remote edetailing, approved email, webinar, etc.) for Reps and MSLs and reinforce usage and long-term adoption.
Change management for marketing team : Optimize Digital Content production and channels usage ( IVA, emailing , approved email, email fragment, website …).
Maximize campaign dissemination with digital tactics :
o Increase reach and impact for launch campaigns through orchestrated omnichannel tactics with owned and paid media.
o Maximize dissemination for disease awareness campaign : reach "not visited HCPS" in the frontline for diagnosis. o Support a mature product SOV in the event of a drop of promotional investment.
Support marketing/ medical team for strategic thinking during brand/disease plans with omnichannel engagement plans: o Build models to define persona and map each customer journeys. o Maximize engagement through tailored key messages dissemination with digital touchpoints.
Business partner at Papearus, senior expert consultants in lifesciences for driving innovation:
Supporting open innovation: identification and formalization of value-added services, sourcing, networking and partnerships with start-ups.
Facilitate and coordinate start-up collaboration with Pharma companies
Creation of the position - Design a local HCP/patient centric multichannel strategy for all brands, establish priorities and roadmap in line with local BU and Europe/Global strategy.
Pilot the multichannel plan execution, experiment locally with new digital customer engagement tactics and share feedback with European teams.
Define KPIs, analyze and make recommendations for corrective actions.
Driving the digital transformation internally (culture, tools, governance and process)
Direct reporting to the COMEX - Member of the Core Team Digital Europe
Think tank bringing together patients, healthcare professionals, manufacturers, institutions, publishers and agencies to promote digital best practices.
Design and deploy a local customer-centric multichannel strategy aligned with the global strategy.
Build and manage a web platform dedicated to healthcare professionals information and services and covering all BMS therapeutic areas: www.bmsplus.fr => federate a community of healthcare professionals and develop the reputation of BMS and its brands. Objective of deployment in Europe.
Experiment and pilot the implementation of new channels (remote edetailing, webcast, econferencing...). Coordination of projects and best practices sharing with the the Regional innovation lead team.
Change management: develop a digital culture internally and implement a cross functional governance model.
Direct and cross-functional management - Direct reporting to the Innovation Director (member of the Executive Committee)
