More than 15 years of experience in leading innovation and Digital & Omnichannel engagement model in Life Sciences Companies to optimize HCPs /patient engagement.
Creation of the Digital lead position in the French affiliate.
Design, plan and lead omnichannel strategy and tactics across all Business Units to maximize reach and impact in coordination with local Brand Leads.
Cross functional lead to define digital tactics to increase disease awareness - one of the main challenge in rare diseases.
Contribution with brand lead to the successful launch for new indications (PNH, Myasthenia Gravis) and Koselugo in NF1.
Drive change management & digital adoption : provide leadership and guidance to the marketing/ sales/regulatory teams to increase digital implementation and innovation.
Define standards, set up optimized process (consent collection, remote edetailing, digital content production...) and metrics tracking.
Support innovation by exploring, testing , and recommending new technology/suppliers. Mainly focus on Artificial Intelligence use cases in order to optimize patient screening and accelerate diagnostic and expert center referral.
Strong collaboration with International Digital & IT team from strategy to capabilities deployment.
