Votre navigateur est obsolète !

Pour une expériencenet et une sécurité optimale, mettez à jour votre navigateur. Mettre à jour maintenant

×

Isabelle de Cuniac

Digital marketing & omnichannel senior consultant -Life Sciences

Home Experiences Education Skills
Download my PDF resume
Isabelle de Cuniac
Contact me
Professional Status
Consultant
Open to opportunities
About Me
More than 15 years of experience in leading innovation and Digital & Omnichannel engagement model in Life Sciences Companies to optimize HCPs /patient engagement.
Experiences
  • Creation of the position - Lead the acceleration of operating model transformation through the deployment of a multichannel engagement plan.
    • Lead and adapt the local execution of Biogen Global & Regional's multichannel strategic plan in collaboration with the Business Units.
    • Define local priorities and roadmap on the 4 axes: capabilities, contents/services, data/KPI and culture.
    • Maximize HCPs engagement through multichannel campaigns
  • Change management:
    • Lead the implementation of the new global strategic plan model "Customer centric" (versus "product centric")
    • Increase sales, marketing & medical teams digital skills through workshop and training
    • Simplify processes related to digital media/devices (e.g. validation process for Facebook campaigns)
  • Impact measurement using Global KPIs - monthly reporting to the senior management team
twitter facebook linkedin