More than 15 years of experience in leading innovation and Digital & Omnichannel engagement model in Life Sciences Companies to optimize HCPs /patient engagement.
Design and deploy a local customer-centric multichannel strategy aligned with the global strategy.
Build and manage a web platform dedicated to healthcare professionals information and services and covering all BMS therapeutic areas: www.bmsplus.fr => federate a community of healthcare professionals and develop the reputation of BMS and its brands. Objective of deployment in Europe.
Experiment and pilot the implementation of new channels (remote edetailing, webcast, econferencing...). Coordination of projects and best practices sharing with the the Regional innovation lead team.
Change management: develop a digital culture internally and implement a cross functional governance model.
Direct and cross-functional management - Direct reporting to the Innovation Director (member of the Executive Committee)
