More than 15 years of experience in leading innovation and Digital & Omnichannel engagement model in Life Sciences Companies to optimize HCPs /patient engagement.
Guide lifesciences companies in the optimal use of communication and distribution channels, leveraging digital tactics in order to maximize reach, impact and stakeholder engagement. Provide support in digital & omnichannel strategic thinking and operational management.
Overview of main missions carried out with pharma companies and Biotech in this specific Covid and Post Covid period:
Change management for field teams : Lead the commercial model evolution towards hybrid model (F2F, remote edetailing, approved email, webinar, etc.) for Reps and MSLs and reinforce usage and long-term adoption.
Change management for marketing team : Optimize Digital Content production and channels usage ( IVA, emailing , approved email, email fragment, website …).
Maximize campaign dissemination with digital tactics :
o Increase reach and impact for launch campaigns through orchestrated omnichannel tactics with owned and paid media.
o Maximize dissemination for disease awareness campaign : reach "not visited HCPS" in the frontline for diagnosis. o Support a mature product SOV in the event of a drop of promotional investment.
Support marketing/ medical team for strategic thinking during brand/disease plans with omnichannel engagement plans: o Build models to define persona and map each customer journeys. o Maximize engagement through tailored key messages dissemination with digital touchpoints.
Business partner at Papearus, senior expert consultants in lifesciences for driving innovation:
Supporting open innovation: identification and formalization of value-added services, sourcing, networking and partnerships with start-ups.
Facilitate and coordinate start-up collaboration with Pharma companies
