More than 15 years of experience in leading innovation and Digital & Omnichannel engagement model in Life Sciences Companies to optimize HCPs /patient engagement.
Creation of the position - Design a local HCP/patient centric multichannel strategy for all brands, establish priorities and roadmap in line with local BU and Europe/Global strategy.
Pilot the multichannel plan execution, experiment locally with new digital customer engagement tactics and share feedback with European teams.
Define KPIs, analyze and make recommendations for corrective actions.
Driving the digital transformation internally (culture, tools, governance and process)
Direct reporting to the COMEX - Member of the Core Team Digital Europe
